Sometimes you need to have an extremely rapid turnaround with design jobs. Working with Mophie, a maker of iPod & iPhone accessories, brought this idea to a whole new level.
The idea was to not only be the first company with a product on the market, thus beating out the competition, but to crowd-source the design.
So, a team led by Ben Kaufman (currently the CEO of Quirky), would have a product ready for preorder within 48 hours of Apple publicly unveiling a new product.
First,, Mophie customers would provide ideas & suggestions. Then the feedback would be filtered into pitching three viable ideas, which customers would vote on. The winner would then be sketched, rendered, engineered, and priced out...all in those two days.
Obviously, it was essential to have the team clicking and motivated for a turnaround at this speed. Anything that would afford a time savings made a huge difference. Being able to quickly render mock-ups of potential products provided visual reference that made the whole process much more streamlined.
Photoreal renderings were used to print the packaging without the need to wait for the product to be built, shipped and photographed.
Crowd-sourcing design ideas produced some great and unexpected products. Sometimes the customer really does know best!